About Us ⌖
Who We Are
WildFront Adventure Co. is a wilderness lifestyle brand built on a foundation of rugged experience, traditional knowledge, and a deep respect for the land. Born in the Canadian backcountry, it brings together adventurers, educators, and makers who live for the trail and the stories it holds. We come from different paths but share the same fire: a passion for exploration, craftsmanship, and connection.
What We Do
We offer guided adventures, hands-on education, high-performance gear, and storytelling that brings the wild to life. From remote survival courses to in-depth bushcraft videos, every part of WildFront is designed to teach, equip, and inspire. Whether it’s through backcountry tours, practical how-to content, or field-tested tools, our focus is real-world readiness and a return to self-reliance.
Why we do it
Because the outdoors still has something to teach us—and we believe everyone deserves the chance to learn it. WildFront exists to reconnect people with nature, tradition, and themselves. We honour the legacy of those who lived off the land, while forging new paths for today’s explorers. It’s not just about getting out there—it’s about what you bring back.
Our Business Units
Wildfront Adventure Co.
Wildfront Supply
Wildfront Academy
Wildfront Studios
Guided Tours
Discover Canada’s raw beauty on guided trips led by seasoned wilderness experts. Every route is packed with challenge, story, and unforgettable terrain.
Education and Media
Build real-world skills and dive into rich outdoor storytelling through immersive training and original backcountry content.
Tools and Equipment
Gear up with essentials trusted by pros—rugged tools and trail-ready equipment built to perform when it matters most.
About Us FAQ
Curious about how WildFront came to be, what drives us, or how we operate behind the scenes? These questions dig a little deeper into who we are and what we stand for.
What inspired the creation of WildFront?
WildFront was born from a desire to blend traditional wilderness knowledge with modern outdoor life. It started with a belief that nature teaches resilience, and that legacy skills should be shared with anyone ready to learn and explore.
Is WildFront a Canadian-owned company?
Yes. WildFront is proudly Canadian-owned, founded and operated by a team with deep roots in Canada’s wilderness culture. The brand reflects the landscapes, heritage, and spirit of the Canadian backcountry.
WHY IS WildFront different from other brands?
WildFront combines survival education, backcountry guiding, heritage storytelling, and rugged gear into one connected experience. It’s a brand built for people who want more than just products—they want knowledge, purpose, and a deeper connection to the land.
Who teaches the courses?
All experiences are led by seasoned professionals with years of field time. Our guides and instructors are trained in wilderness safety, survival, and bushcraft, bringing both modern expertise and traditional wisdom to every outing.
How does WildFront support responsible land use?
We believe land stewardship is part of the adventure. WildFront emphasizes Leave No Trace practices, sustainable sourcing, and respect for Indigenous knowledge and territories in all areas of operation.
Can I get involved beyond booking a trip?
Absolutely. From community events to collaborative projects and ambassador opportunities, there are many ways to be part of the WildFront circle. Check out our Community and Careers pages to learn more.
